A Likert 7-point scale offers 7 different response options as part of an agreement that would be clear enough for respondents without confusing them. Typically, it contains a moderate or neutral center, and it is known that the 7-point Likert scales are the most accurate of the Likert scales A scale can be established as a simple sum or average of the answers to the questionnaire on the quantity of elements (questions). The Likert scale assumes that the distances between the different choices (response option) are the same. Many researchers use a number of elements of this type, highly correlated (which have a strong internal consistency), but which together list the entire field studied (which requires fewer correlations than perfect). Others stick to a standard that “all elements are accepted as replications of each other or, in other words, elements are considered parallel instruments.” :197 In contrast, modern test theory treats the difficulty of each element (of the CICs) as information that must be included in the item scale. If you`d like more information on how to customize your Likert scale to suit your site`s needs, please check out our guide. Using a Likert scale on your WordPress forms is an extremely reliable and easy way to measure attitude, visitor opinions, or feelings about your brand. This discernment can give you real strength. Yes, you can adapt the scale of the form builder to your wishes. For more information, check out our guide.
It is often thought that the five response categories represent a level of measurement interval. However, this can only be the case if the intervals between the points of scale correspond to empirical observations in the metric sense of the term. Reips and Funke (2008)  show that this criterion is much better met by a visual analogue scale. In fact, there may be phenomena that even challenge the ordinal scale in the Likert scales.  For example, in a number of elements A, B, C evaluated at the Likert scale, circular relationships such as A > B, B > C and C > A may occur. This violates the axiom of transitivity for the ordinal scale. This satisfaction measurement scale offers 7 response options as satisfied and dissatisfied with a neutral option in the middle. The other options should be different and should add value at scale to allow respondents to freely provide accurate feedback. For example, the format of a five-tier Likert element could be as follows: if you are new to Likert scales and you are not sure how you should create the actual questionnaire part of your survey form, Likert scales (named after their creator, the American sociologist Rensis Likert) are very popular because they are one of the most reliable ways, To measure opinions.
Perceptions and behaviours….